Naomi Aguilar

Product Designer · UX UI Designer · Product Manager

Work Experience

Eyeball Senior Product Designer

MAY 2025 - JULY 2026

  • Led the end-to-end UX/UI design strategy for a complex sports-tech ecosystem across Web and Mobile platforms, aligning user needs with high-level business goals.
  • Translated complex business requirements (such as B2B/B2C monetization models, multi-tier subscriptions, and role-based access) into intuitive, frictionless user journeys.
  • Optimized the product design workflow by integrating AI-powered tools for rapid ideation, structural layout exploration, and UI generation, significantly reducing turnaround times.
  • Maintained and expanded the company's Design System, establishing scalable patterns that ensured cross-platform visual consistency and streamlined the developer handoff process.

Voguex Product Manager & Product Designer

JUN 2023 - JAN 2025

  • Managed the end-to-end product lifecycle from client consultation to the successful market launch of the mobile app.
  • Aligned client expectations with business outcomes by gathering requirements, prioritizing the product backlog, and leading cross-functional tech teams.

Liberet Corp. Co-founder & CPO

MAY 2019 - JAN 2025

  • Co-founded and scaled the product vision, overseeing the development and deployment of multiple mobile apps and websites across diverse B2B and B2C industries.
  • Established a user-centered design culture, facilitating user testing sessions and leveraging data analytics to identify growth opportunities and drive product decisions.

Fuddis (Techstars 23') Co-founder & Product Designer

MAY 2019 - JUN 2024

  • Crafted the complete end-to-end UX/UI for a food delivery platform, successfully navigating the startup through the prestigious Techstars accelerator program.
  • Delivered high-fidelity prototypes and wireframes, continuously iterating based on user feedback to balance business objectives with technical feasibility.

Didi Chuxing Graphic Design Intern

JUNE 2018 - JULY 2019

  • As a Graphic Design Intern at Didi Chuxing, I played a key role in launching the company's app in Mexico and spearheaded the development of graphic communication materials for various states across the country. My responsibilities included creating visual assets, designing promotional materials, and ensuring brand consistency across all communication channels.

Tecnológico de Monterrey Industrial Design Intern

JANUARY 2016 - MAY 2017

  • As an Industrial Design Intern at Tec de Monterrey, I served as a lab assistant in a rapid prototyping facility, operating laser cutting machines, CNC routers, and 3D printers. I contributed to the fabrication of prototypes, collaborated with students and faculty on design projects, and assisted in the maintenance and operation of prototyping equipment.

Education

Tecnológico de Monterrey

AUGUST 2014 - MAY 2019

Bachelor of Industrial Design - A student I cultivated a unique blend of creativity and technical expertise. I explored design principles, materials, and manufacturing processes, focusing on user-centered design and sustainable solutions for real-world challenges.

Skills

  • User Research
  • Visual Design & Prototyping
  • Communication and Collaboration
  • User Testing
  • A/B Testing
  • Adaptability and Continuous Learning
  • Wireframing
  • Agile/Scrum
  • B2B/B2C Product Strategy
  • Cross-functional Leadership

Tools

  • Figma/FigJam/Figma Make
  • User Testing tools (Maze)
  • Miro
  • Chat GPT/Claude
  • AI UI Generators
  • Adobe Creative Suite
  • Jira
  • Asana

Certificates & Awards

  • Lideres del Mañana (Tec de Monterrey 2014)
  • Certificate in International Social Entrepreneurship (Tec de Monterrey 2017)
  • Certificate in Leadership for social development (Tec de Monterrey 2018)
  • National Design Award "Diseña México" 2019
  • Latinas in Tech 2021
  • Sharktank México 2023
  • Certificate in AI of the future (Santander 2024)

Languages

  • Spanish (Native)
  • English (C1)