I'm Naomi — a Senior Product Designer based in Guadalajara, México.

With 7+ years of experience across startups, scale-ups, and established companies. I work at the intersection of UX strategy, product thinking, and visual craft — translating complex business requirements into intuitive, human-centered digital experiences. I've co-founded two companies, navigated a Techstars accelerator, and led design for sports-tech ecosystems, food delivery platforms, and B2B/B2C mobile apps.

What drives me is the challenge of making complex things feel simple. I combine UX strategy with hands-on visual craft, and I'm always looking for ways to build faster and smarter — right now, that means integrating AI tools into my design workflow.